{"title":"Cappiello Leonetto","description":null,"products":[{"product_id":"ap_02081","title":"Emprunt National 1920","description":"\u003cp\u003eColor print\u003c\/p\u003e\n\u003cp\u003eWar 1914-1918 - Loan - France\u003c\/p\u003e\n\u003cp\u003ePublished and offered by the National Credit Bank\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Devambez in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"36 x 49 \/ A","offer_id":53835275370823,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_02081_37a90bdb-b9ad-4177-8ef2-3ac3c02db06c.jpg?v=1777727479"},{"product_id":"ap_00888","title":"Sciences lettres Circa 1920","description":"\u003cp\u003eColor print\u003c\/p\u003e\n\u003cp\u003eSciences - Literature\u003c\/p\u003e\n\u003cp\u003eEngraving by Démichel Ploquin - Master Printers\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Ch. Lorilleux \u0026amp; Cie\u003c\/p\u003e\n\u003cp\u003eGood condition, slight creases\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"32 x 45 \/ A-","offer_id":50767845359943,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_00888_c11a110f-ef13-40d8-abcf-fe4ac61989fc.jpg?v=1734883463"},{"product_id":"ap_04577","title":"XVIe festival de Lyon 1961","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eExhibition - Show - Rhône-Alpes\u003c\/p\u003e\n\u003cp\u003ePalais Saint Pierre\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Mourlot\u003c\/p\u003e\n\u003cp\u003eGood condition, creases, small stains\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"75 x 49 \/ A-","offer_id":51213454115143,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_04577_4b5e6977-3716-45c9-a806-9c43478f9cb3.jpg?v=1741888550"},{"product_id":"ap_08431","title":"Les Pansements \" La Croix Soleil \" Circa 1920","description":"\u003cp\u003eLeonetto Cappiello, a pioneering figure in the world of poster art, left an indelible mark on advertising through his innovative and captivating designs. Among his exceptional creations, one poster shines brightly: the original advertisement for \"Les Pansements La Croix Soleil.\" This artwork not only promotes a medical product but also showcases the brilliant artistic vision of Cappiello.\u003c\/p\u003e\n\u003cp\u003eCappiello, renowned for his groundbreaking approach to poster design, possessed a distinctive style characterized by bold colors, striking compositions, and a keen understanding of visual communication. His work spanned various forms of art, including illustration, printmaking, and advertising.\u003c\/p\u003e\n\u003cp\u003eThe original poster for \"Les Pansements La Croix Soleil\" exemplifies Cappiello's artistic genius. With vibrant hues and a dynamic composition, the poster transforms a seemingly mundane subject—bandages—into a captivating work of art. Cappiello's ability to infuse everyday objects with vivacity and appeal is evident in this piece, where bandages take center stage in a visually striking manner.\u003c\/p\u003e\n\u003cp\u003eThe \"La Croix Soleil\" bandages, through Cappiello's artistry, become more than just medical supplies; they become symbols of healing, comfort, and protection. The poster serves as a bridge between the practical world of healthcare and the realm of imagination and aesthetics.\u003c\/p\u003e\n\u003cp\u003eCappiello's poster for \"Les Pansements La Croix Soleil\" is a testament to his belief in the power of simplicity and direct messaging. The bold visual impact of the poster immediately conveys its message: here is a product that can mend and soothe. Cappiello's knack for distilling complex ideas into straightforward, eye-catching visuals is one of his enduring legacies.\u003c\/p\u003e\n\u003cp\u003eThe poster has not only left a mark on the world of advertising but also become a collectible art piece. Original copies of Cappiello's works, including the one for \"Les Pansements La Croix Soleil,\" are highly sought after by art enthusiasts and collectors. They represent a time when commercial art was elevated to the status of fine art.\u003c\/p\u003e\n\u003cp\u003eMedical - Humanitarian - Hygiene\u003c\/p\u003e\n\u003cp\u003eAlways require\u003c\/p\u003e\n\u003cp\u003eDevambez Paris\u003c\/p\u003e\n\u003cp\u003eVery good condition\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"116 x 76 \/ A+  \/ On Linen","offer_id":41595096170681,"sku":null,"price":800.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_08431Insta2.jpg?v=1695115946"},{"product_id":"ap_08449","title":"Cognac Pellisson Père \u0026 Co 1907","description":"\u003cp\u003eCognac Pellisson is one of Cappiello's best and earliest in the overstatement department – shocking and surprising us with its incongruity – and it provided the visual punch of lasting impact. ... The company, founded in 1836, remained in the Pellisson family's hands until 1980 when they sold it to the Hennessy conglomerate. Yet Cappiello's magnificent barrel-carrying imp survived all changes of hands and is still lugging the huge cask on the product's logo\u003c\/p\u003e\n\u003cp\u003eAlcohol - Advertising - Charente\u003c\/p\u003e\n\u003cp\u003eVercasson Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, light traces of folds\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"117 x 78 \/ A  \/ On Linen","offer_id":41595097645241,"sku":null,"price":1200.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_08449Insta2.jpg?v=1673968810"},{"product_id":"ap_11734","title":"Pneu Dunlop en vente ici 1948","description":"\u003cp\u003eOriginal Automobile Advertising United Kingdom\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003efor A. J. Wilson \u0026amp; Cie Ltd London\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe original 1948 poster by Leonetto Cappiello for Dunlop tires on sale here is an eloquent example of how advertising art can capture attention and create a memorable association with a brand. Created by the renowned Italian poster artist Leonetto Cappiello, this poster skilfully combines visual art and commercial promotion.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn 1948, Cappiello designed this poster to promote Dunlop tires, a well-known brand in the automotive industry. The poster was intended to highlight the efficiency and reliability of the Dunlop tires available for sale in this establishment.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis visually intriguing image blends elegance and product, creating a subtle association between glamour and tire quality.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCappiello's poster testifies to the importance of advertising art in visual communication. At a time when visual advertising played a crucial role in promoting products, posters were essential vehicles for attracting public attention and interest.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eToday, Leonetto Cappiello's original poster for Dunlop tires, on sale here, has become a prized collector's item for art lovers and advertising history enthusiasts alike. It serves as a reminder of the effectiveness of visual art in commercial promotion, and highlights Cappiello's creative genius as a renowned poster artist. The poster continues to fascinate and inspire, testifying to the enduring impact of advertising art on visual culture and brand perception.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDevambez Paris\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"70 x 42 \/ A \/ On linnen","offer_id":41595235598521,"sku":null,"price":1500.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_11734Insta2.jpg?v=1692096303"},{"product_id":"ap_17835","title":"Banque nationale de crédit Emprunt National 1920","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eWar - 14-18 - Economy\u003c\/p\u003e\n\u003cp\u003eDevambez Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, traces of folds, slight dirt\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"80 x 120 \/ A-  \/ On Linen","offer_id":46492435022151,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_17835.jpg?v=1680790417"},{"product_id":"ap_17993","title":"Le Thermogène engendre la chaleur et combat : toux, rhumatismes, points de côté 1949","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eLeonetto Cappiello's original 1949 poster for \"Le Thermogène engendre la chaleur et combat : toux, rhumatismes, points de côté\" is a striking piece of advertising that showcases the creative talent and visual impact of the famous Italian poster artist.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn 1949, Cappiello created this poster to promote the product \"Le Thermogène\", a remedy that claimed to generate heat and combat several ailments, such as coughs, rheumatism and side stitches. The poster was designed to attract public attention and interest in this health product.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe poster illustration reflects the characteristic style of Cappiello, who was renowned for his bold use of bright colors and graphic shapes. In this poster, Cappiello uses a warm color palette and dynamic shapes to represent the product's beneficial effect.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCappiello's poster is also an emblematic example of the power of visual advertising in the 1940s, when posters were often used to promote products and brands to a wide audience.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eToday, Leonetto Cappiello's original poster has become a sought-after collector's item for art lovers and advertising history enthusiasts. It testifies to Cappiello's creative genius as a renowned poster artist, and underlines the importance of visual advertising in promoting products and services. The poster continues to evoke a bygone era, while recalling Cappiello's lasting influence on poster art and his essential role in twentieth-century visual culture.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAdvertising - Energy - Medical\u003c\/p\u003e\n\u003cp\u003eDehon \u0026amp; Cie à Valenciennes\u003c\/p\u003e\n\u003cp\u003eGood condition, a small restored tear\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"117 x 78 \/ A  \/ On Linen","offer_id":46757864931655,"sku":null,"price":850.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_17993Insta2.jpg?v=1690459232"},{"product_id":"ap_17802-mossant-1938-cappiello-leonetto-original-vintage-poster-affiche-ancienne-originale","title":"Mossant Célèbre Marque de Chapeaux 1938","description":"\u003cp\u003e\u003cspan\u003eThis is an original poster printed in lithography by the famous poster artist Leonetto Cappiello.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eLeonetto Cappiello was an Italian and French poster artist and painter, who lived and worked mainly in Paris. He is often called \"the father of modern advertising\" for his innovations in poster design.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis poster was produced towards the end of his prolific career. In this image, Cappiello used his artistic talents to depict the grace and elegance of the hats produced by the Mossant company. This image and its rich colors add grace and charm to any environment in which this poster is hung. It's warm, welcoming and decorative. A true classic of the poster world.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAdvertising - Mode\u003c\/p\u003e\n\u003cp\u003eLes Éditions Nouvelles EDIMO Paris\u003c\/p\u003e\n\u003cp\u003eVery good condition\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"160 x 119 \/ A+  \/ On Linen","offer_id":46758390956359,"sku":null,"price":4500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/ap_17802Insta2.jpg?v=1687335697"},{"product_id":"ap_17801-bally-1934-cappiello-leonetto-original-vintage-poster-affiche-ancienne-originale","title":"Bally Célèbre Marque de Chaussures 1934","description":"\u003cp\u003e\u003cspan\u003eLeonetto Cappiello's original poster for the Bally brand, created in 1934, is an iconic work that embodies both the artist's distinctive style and the sophistication of the Swiss shoe brand. Cappiello, a master of advertising art, captured the essence of Bally through his ingenious design.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBorn in Italy in 1875, Leonetto Cappiello is renowned for his ability to create memorable images using bold shapes, vivid colors and a dose of humor. His innovative approach revolutionized the world of advertising, and the Bally poster is a captivating example.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe poster showcases Bally's chic, elegant aesthetic, featuring an elegant woman wearing the brand's shoes while holding an umbrella. The subtle use of color, notably the contrast between the deep red of the umbrella and the softer tones of the dress and shoes, draws the viewer's eye and reinforces the visual impact.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCappiello succeeds in capturing the essence of Bally by creating a composition that exudes refinement. The image evokes a sense of timeless elegance, reinforcing the brand's association with quality and style. The umbrella adds a subtle narrative element, suggesting that Bally shoes are perfect for all occasions, even rainy days.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe neat typography, with the name \"Bally\" in capital letters, completes the poster in a balanced way. Cappiello avoids superfluous elements, emphasizing the essential: the shoes and the image of sophistication they embody.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eLeonetto Cappiello's original poster for Bally is a perfect fusion of artist and brand. It testifies to Cappiello's ability to combine high-quality graphic design with commercial promotion. His work is a reminder of the importance of artistry in visual communication, and how art can transcend mere advertising to become objects of admiration and collectibility.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eToday, Cappiello's Bally poster is not only a testament to the artist's creative genius, but also an icon of twentieth-century advertising design. It continues to captivate admirers of art and design, underlining the power of a well-crafted image to transcend time and leave a lasting impression.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAdvertising - Mode\u003c\/p\u003e\n\u003cp\u003eDevambez Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, slight soiling\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"160 x 113 \/ A  \/ On Linen","offer_id":46758391218503,"sku":null,"price":3500.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/ap_17801Insta2.jpg?v=1687336050"},{"product_id":"ap_17869-je-ne-fume-que-le-nil-1916-cappiello-leonetto-original-poster-affiche-originale","title":"Je ne fume que le Nil Papier à Cigarettes 1916","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eLeonetto Cappiello's original \"Je ne fume que le Nil\" poster, created in 1916 and printed by Vercasson in Paris, for Papier à Cigarettes Joseph Bardou \u0026amp; Fils, is a work of undeniable visual power that has become emblematic in the world of advertising.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe central element of the poster is a majestic elephant. This imposing elephant, with its characteristic trunk and majestic stance, occupies a central place in the composition, immediately capturing the viewer's gaze.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe limited color palette, with contrasting hues, and the simplicity of the composition highlight Cappiello's ingenuity in communicating complex messages with simple yet impactful visual means.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe original \"Je ne fume que le Nil\" poster embodies the successful fusion of visual art and advertising. It underscores Cappiello's creative genius for creating iconic images that continue to resonate with audiences across the decades. This poster remains a timeless example of how graphic design can influence brand perception and captivate public attention.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAdvertising - Tobacco\u003c\/p\u003e\n\u003cp\u003eJoseph Bardou \u0026amp; Fils\u003c\/p\u003e\n\u003cp\u003eVercasson à Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, restored tears, dirt\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"120 x 160 \/ A-  \/ On Linen","offer_id":46758391710023,"sku":null,"price":3000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_17869Insta2.jpg?v=1690452130"},{"product_id":"ap_17910","title":"Baudin La Cuisinière des Cuisinières 1933","description":"\u003cp\u003eStep into the alluring world of vintage poster art, where Leonetto Cappiello's 1933 masterpiece, \"Baudin La Cuisinière des Cuisinières\" (Baudin, the Cook of Cooks), invites us to celebrate the culinary arts with artistic flair. This poster not only tempts our senses with the promise of gastronomic expertise but also unveils the imaginative brilliance of its creator, Leonetto Cappiello.\u003cbr\u003e\u003cbr\u003eLeonetto Cappiello, an Italian-born French poster artist, possessed a remarkable ability to infuse his creations with bold and captivating visuals. His art often exalted the everyday products and experiences of life, infusing them with humor and creativity.\u003cbr\u003e\u003cbr\u003eThe 1933 poster \"Baudin La Cuisinière des Cuisinières\" serves as a testament to Cappiello's talent for bringing the world of gastronomy to life through art. In this composition, we encounter the charismatic chef, Baudin, portrayed with an infectious and welcoming charm. Baudin's culinary mastery is conveyed through the sheer joy and confidence captured in his expression.\u003cbr\u003e\u003cbr\u003eThe text \"La Cuisinière des Cuisinières\" proudly proclaims Baudin as the ultimate cook of cooks, leaving no doubt about his culinary prowess. The poster's vibrant color palette adds a touch of visual delight, emphasizing the richness of the culinary world it represents.\u003c\/p\u003e\n\u003cp\u003eAdvertising - Gastronomy - Appliances\u003c\/p\u003e\n\u003cp\u003eDevambez Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, traces of folds, small tears, dirt\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"159 x 120 \/ A-  \/ On Linen","offer_id":46758397444423,"sku":null,"price":1800.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_17910Insta2.jpg?v=1695901544"},{"product_id":"ap_17882","title":"Agua de Vilajuiga Estomago - Rinones - Higado 1912","description":"\u003cp\u003eLeonetto Cappiello's 1912 original poster, \"Agua de Vilajuiga,\" is a timeless gem in the world of vintage advertising. This iconic artwork not only promotes a product but also showcases the unmatched talent of its creator, Leonetto Cappiello, and provides a fascinating window into the advertising techniques of its era.\u003c\/p\u003e\n\u003cp\u003eThe poster features a captivating visual composition with the text \"Estomago, Rinones, Higado, deliciosa para la mesa la mas rica en litina\" prominently displayed. The bold and elegant lettering is seamlessly integrated with a captivating illustration, creating a harmonious and memorable presentation. Cappiello's artistic brilliance lies in his ability to blend text and image to convey a compelling message.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello was a trailblazer in the world of advertising art during the early 20th century. Renowned for his innovative use of typography, vibrant colors, and bold design elements, Cappiello's work departed from the ornate styles of his time, introducing a modern and impactful aesthetic that resonated with audiences.\u003c\/p\u003e\n\u003cp\u003eThe \"Agua de Vilajuiga\" poster is not merely a promotional piece; it's a reflection of the era's values and sensibilities. It conveys a sense of sophistication and indulgence, suggesting that the product it advertises is a delectable addition to any meal. The mention of \"Estomago, Rinones, Higado\" (stomach, kidneys, liver) underscores the product's purported health benefits.\u003c\/p\u003e\n\u003cp\u003eOriginal copies of this poster are highly coveted by collectors and art enthusiasts, treasured for their historical and artistic significance. They represent a pivotal moment in the evolution of advertising as a creative art form. Cappiello's ability to seamlessly meld text and image to communicate a brand's essence in a visually captivating way is a skill that continues to inspire contemporary designers and advertisers.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eGastronomy - Advertising - Spain\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDeliciosa para la mesa la mas rica en litina\u003c\/p\u003e\n\u003cp\u003eVercasson Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, light restorations\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"137 x 97 \/ A  \/ On Linen","offer_id":46758398198087,"sku":null,"price":1500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_17882Insta2.jpg?v=1711158794"},{"product_id":"ap_19827","title":"Cognac Pellisson Père \u0026 Co 1907","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eAlcohol - Advertising - Charente\u003c\/p\u003e\n\u003cp\u003eVercasson Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, folds\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"117 x 78 \/ A","offer_id":49265244438855,"sku":null,"price":1150.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_19827_695f4517-d01f-4b89-aa24-72d9da51b840.jpg?v=1711020783"},{"product_id":"ap_21393","title":"Champagne Vicomte de Castellane Épernay Circa 1930","description":"\u003cp\u003eOriginal Poster Reduction\u003c\/p\u003e\n\u003cp\u003eAdvertising - Alcohol - Marne\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"30 x 23 \/ A  \/ On Linen","offer_id":50000633168199,"sku":null,"price":550.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_21393_f3036aa6-0f7c-46bb-a8b2-720bf5f2c886.jpg?v=1723634553"},{"product_id":"ap_10043","title":"Parapluie Revel Lyon 1922","description":"\u003cp\u003eOriginal Poster Reduction\u003c\/p\u003e\n\u003cp\u003eAdvertising - Fashion - Rhône-Alpes\u003c\/p\u003e\n\u003cp\u003eVeritas - The very best umbrella manufacturer established 1851\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Devambez in Paris\u003c\/p\u003e\n\u003cp\u003eVery good condition\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"19 x 12 \/ A+  \/ On Linen","offer_id":51053756449095,"sku":null,"price":150.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_10043_1f1c6072-c08e-4239-8a62-bda170ae55c3.jpg?v=1739893865"},{"product_id":"ap_11156","title":"Semaine nationale de l'enfance 1939","description":"\u003cp data-start=\"263\" data-end=\"661\"\u003eThis moving 1939 original poster by renowned Italian-French poster artist \u003cstrong data-start=\"337\" data-end=\"359\"\u003eLeonetto Cappiello\u003c\/strong\u003e was commissioned by the \u003cstrong data-start=\"384\" data-end=\"418\"\u003eMinistère de la Santé Publique\u003c\/strong\u003e for the \u003cem data-start=\"427\" data-end=\"459\"\u003eSemaine Nationale de l’Enfance\u003c\/em\u003e (National Children’s Week), held from \u003cstrong data-start=\"498\" data-end=\"519\"\u003e15 to 22 May 1939\u003c\/strong\u003e. Designed in the late interwar years, the work reflects both the urgency and idealism of France’s social health campaigns on the eve of WWII.\u003c\/p\u003e\n\u003cp data-start=\"663\" data-end=\"1027\"\u003eRendered entirely in shades of luminous cobalt blue, the central image shows a mother gracefully holding the hands of two small children. The figures are stylized with sculptural elegance, their forms both classical and modern, emphasizing protection, tenderness, and care. The visual message is immediate: the health and future of children lie in nurturing hands.\u003c\/p\u003e\n\u003cp data-start=\"1029\" data-end=\"1363\"\u003eCappiello, best known for his exuberant commercial posters of the Belle Époque and Art Deco periods, here adopts a \u003cstrong data-start=\"1144\" data-end=\"1188\"\u003emore subdued, yet deeply humanistic tone\u003c\/strong\u003e. The soft contours, limited palette, and dignified composition give the poster a solemn, almost sacred quality, marking a shift in purpose from advertising to public welfare.\u003c\/p\u003e\n\u003cp\u003eMedical - Social - France\u003c\/p\u003e\n\u003cp\u003ePrinted by Edimo in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, creases, small tears on the edges\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"200 x 126 \/ B","offer_id":52430380106055,"sku":null,"price":2000.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_11156Insta2.jpg?v=1759931355"},{"product_id":"ap_23969","title":"Cognac Pellisson Père \u0026 Co 1907","description":"\u003cp data-start=\"223\" data-end=\"602\"\u003eBold, playful, and instantly iconic, this original 1907 poster for Cognac Pellisson by the legendary Leonetto Cappiello is a masterclass in early modern advertising. Known as the father of the modern poster, Cappiello revolutionized visual marketing by stripping away clutter and focusing on striking imagery — and this design is a perfect example of that innovation.\u003c\/p\u003e\n\u003cp data-start=\"604\" data-end=\"1015\"\u003eAgainst a stark black background, a bright red-haired child in a yellow dress emerges, joyfully struggling under the weight of an enormous cognac barrel emblazoned with “Pellisson Père \u0026amp; Cie.” The humor is unmistakable, the contrast unforgettable. The exaggerated scale and whimsical tone make this poster both eye-catching and charming — qualities that were groundbreaking in the advertising world at the time.\u003c\/p\u003e\n\u003cp data-start=\"1017\" data-end=\"1277\"\u003eCappiello’s signature use of flat color fields, bold outlines, and theatrical character design created a new visual language for branding. This particular piece doesn’t just sell a product — it tells a story, sparks curiosity, and lingers in the viewer’s mind.\u003c\/p\u003e\n\u003cp data-start=\"1279\" data-end=\"1529\"\u003eHighly collectible and widely celebrated, this poster is more than just a piece of commercial ephemera — it’s a cultural artifact from the golden age of lithographic advertising, capturing the spirit of Belle Époque creativity and branding ingenuity.\u003c\/p\u003e\n\u003cp\u003eAlcohol - Advertising - Charente - France\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Vercasson in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, slight creases\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"120 x 80 \/ A","offer_id":52430380663111,"sku":null,"price":1200.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_23969Insta2.jpg?v=1761924755"},{"product_id":"ap_24998","title":"Exposition de Monaco 1920","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eTourism - Exhibition - Railway - Monaco\u003c\/p\u003e\n\u003cp\u003eThere is another version of this poster with the PLM (Paris Lyon Méditerranée) logo in the bottom right corner\u003c\/p\u003e\n\u003cp\u003ePrinted by Devambez in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, restorations, slight traces of tape\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"108 x 78 \/ B  \/ On Linen","offer_id":53766542360903,"sku":null,"price":6000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_24998Insta2.jpg?v=1778928599"}],"url":"https:\/\/galerie1881.fr\/en\/collections\/cappiello-leonetto\/1000-2000.oembed","provider":"Galerie 1881","version":"1.0","type":"link"}