{"title":"Derouet \u0026 Lesacq","description":null,"products":[{"product_id":"ap_10296","title":"Tranche de la cavalerie - Loterie Nationale 1940","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eEconomy - Military\u003c\/p\u003e\n\u003cp\u003eUnder the sign of luck - National lottery\u003c\/p\u003e\n\u003cp\u003eLafayette Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, traces of folds\u003c\/p\u003e","brand":"Derouet \u0026 Lesacq","offers":[{"title":"60 x 40 \/ A  \/ On Linen","offer_id":41595257159865,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_10296_57b2c3d7-5df0-4993-8506-71ca418ddee4.jpg?v=1638322598"},{"product_id":"ap_14777","title":"Loterie Nationale 1938 Tranche Spéciale des Sports d' Hiver","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eEconomy - Ski\u003c\/p\u003e\n\u003cp\u003eSpecial Tranche des Sports d'Hiver\u003c\/p\u003e\n\u003cp\u003eLafayette Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, folds, slight dirt\u003c\/p\u003e","brand":"Derouet \u0026 Lesacq","offers":[{"title":"60 x 40 \/ A","offer_id":42863719317689,"sku":null,"price":600.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_14777.jpg?v=1664196847"},{"product_id":"ap_14795","title":"Loterie Nationale 1939 Tranche de la Tour Eiffel","description":"\u003cp\u003eVintage advertising poster made by Derouet Lesacq in 1939 for the National Lottery with the slice of the Eiffel Tower.\u003c\/p\u003e\n\u003cp\u003eEconomy - Paris\u003c\/p\u003e\n\u003cp\u003eLafayette Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, folds, soiling\u003c\/p\u003e","brand":"Derouet \u0026 Lesacq","offers":[{"title":"60 x 40 \/ A-","offer_id":42863719514297,"sku":null,"price":600.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_14795Insta2.jpg?v=1664524208"},{"product_id":"ap_21875","title":"Loterie Nationale \"Croisières\" 1939","description":"\u003cp data-start=\"388\" data-end=\"727\" class=\"\"\u003eIssued in 1939, on the eve of global upheaval, the \u003cem data-start=\"439\" data-end=\"453\"\u003e“Croisières”\u003c\/em\u003e poster for the Loterie Nationale captures a fleeting moment of optimism in prewar France. Designed by the duo Derouet \u0026amp; Lesacq, this piece is part of a long tradition in which the Loterie Nationale used evocative themes to inspire dreams of transformation and luck.\u003c\/p\u003e\n\u003cp data-start=\"729\" data-end=\"1136\" class=\"\"\u003eThis particular edition invited the French public to imagine not just financial gain, but escape and adventure—\u003cem data-start=\"840\" data-end=\"852\"\u003ecroisières\u003c\/em\u003e, or ocean cruises, representing a symbolic departure from the everyday. In a time when the threat of conflict loomed large, such messaging resonated deeply: the lottery ticket became not merely a gamble, but a metaphor for freedom, fortune, and the ability to chart one’s own course.\u003c\/p\u003e\n\u003cp data-start=\"1138\" data-end=\"1560\" class=\"\"\u003eThe 1930s saw a flourishing of commercial poster art in France, where state institutions and private brands alike turned to illustrators to connect emotionally with the public. Derouet \u0026amp; Lesacq, known for their vibrant and accessible style, contributed to this visual dialogue with clarity and charm. Their work for the Loterie Nationale exemplifies the period’s unique blend of optimism, modernity, and public engagement.\u003c\/p\u003e\n\u003cp data-start=\"1562\" data-end=\"1866\" class=\"\"\u003eThe “Croisières” campaign wasn't just about selling tickets—it was about selling possibility. In doing so, it echoed the Loterie’s broader mission: to instill a sense of collective hope during times of uncertainty, and to subtly reinforce the cultural value of state-supported leisure and prosperity.\u003c\/p\u003e\n\u003cp data-start=\"1868\" data-end=\"2058\" class=\"\"\u003eToday, this 1939 poster stands as both a cultural artifact and a poignant reminder of a world on the brink—where the promise of escape, no matter how fantastical, held deep emotional weight.\u003c\/p\u003e\n\u003cp\u003eEconomy - Navy\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Lafayette in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, small tears, dirt\u003c\/p\u003e","brand":"Derouet \u0026 Lesacq","offers":[{"title":"58 x 39 \/ A-","offer_id":50000638083399,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_21875Insta2.jpg?v=1748013256"},{"product_id":"ap_21873","title":"Loterie Nationale plages 1939","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eEconomy\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Lafayette in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Derouet \u0026 Lesacq","offers":[{"title":"58 x 39 \/ A","offer_id":50000649617735,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_21873_864c8f7a-328e-4658-98cc-dda8d29ec8d7.jpg?v=1723634696"},{"product_id":"ap_21874","title":"Loterie Nationale tranche de l'aviation 1939","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eEconomy - Aeronautics\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Lafayette in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Derouet \u0026 Lesacq","offers":[{"title":"58 x 39 \/ A","offer_id":50000649716039,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_21874_cc3e6790-6044-419a-8044-769fd2c066ab.jpg?v=1723634702"},{"product_id":"ap_21858","title":"Loterie Nationale tranche du tourisme 1940","description":"\u003cp\u003eThe 1940 original poster by Derouet Lesacq for Loterie Nationale is a remarkable example of wartime propaganda, designed to encourage public participation in national efforts while maintaining a focus on leisure and tourism. Created during a period when France was dealing with the aftermath of World War II, this poster is both a piece of advertising and a form of escapism, highlighting the significance of tourism while subtly promoting the Loterie Nationale, a key government initiative.\u003c\/p\u003e\n\u003cp\u003eBy 1940, the Loterie Nationale had become a vital source of funding for various governmental projects, including the reconstruction of the country in the aftermath of the war. The Loterie Nationale was an integral part of the French national economy, and the poster aimed to encourage citizens to support it by participating in the lottery. The success of these lotteries helped fund the rebuilding of infrastructure and other essential services at a critical time.\u003c\/p\u003e\n\u003cp\u003eDerouet Lesacq, known for his impactful artistic style, was tasked with creating a visual identity that would capture the public’s attention while maintaining a sense of optimism during a challenging period. The poster draws attention to tourism, presenting it as a form of escape from the difficult realities of the time. Through this message, the poster invites viewers to invest in both their personal happiness and the collective good by participating in the Loterie Nationale.\u003c\/p\u003e\n\u003cp\u003eThe poster evokes the joy of vacation and relaxation, providing a stark contrast to the hardships and constraints of daily life during wartime. By promoting tourism, the poster suggests that purchasing a lottery ticket could be a means of bringing people closer to these dreams of freedom and adventure, all while supporting a cause that would help France recover.\u003c\/p\u003e\n\u003cp\u003eWhile the immediate goal of the Loterie Nationale poster was to increase participation in the lottery, its broader purpose was also to contribute to the morale of the French people. By promoting the joys of tourism and escapism, the poster served as a reminder that better days were ahead and that the French public had the power to make a difference through their participation in national initiatives.\u003c\/p\u003e\n\u003cp\u003eAs a wartime artifact, this poster is not only a piece of advertising art but also a reflection of the era’s societal and political context. It shows how marketing, even in times of hardship, can be used to uplift the spirit and engage citizens in a national cause. The Loterie Nationale poster stands as an important example of how visual communication can bridge the gap between personal aspiration and collective effort, using the idea of tourism as a form of relief and renewal for a nation in recovery.\u003c\/p\u003e\n\u003cp\u003eThe 1940 Derouet Lesacq poster remains a significant piece of French propaganda and advertising history, illustrating how art and commerce can work together to support national ideals and promote public participation in times of need. Through its creative design and its role in encouraging the public to engage in the lottery, the poster is a lasting reminder of France’s resilience during a challenging period in its history.\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eEconomy - Tourism\u003c\/p\u003e\n\u003cp\u003eAstoria London - Bruxelles Palace Hotel - Hotel du refuge Megève - Le Lido Venise\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Lafayette in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, traces of folds\u003c\/p\u003e","brand":"Derouet \u0026 Lesacq","offers":[{"title":"59 x 38 \/ A-  \/ On Linen","offer_id":50000665444679,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_21858Insta2.jpg?v=1733850905"}],"url":"https:\/\/galerie1881.fr\/en\/collections\/derouet-lesacq\/under-500.oembed","provider":"Galerie 1881","version":"1.0","type":"link"}