{"title":"Gorde G.","description":null,"products":[{"product_id":"ap_08142","title":"Gap PLM du soleil toute l'année 1932","description":"\u003cp\u003e\u003cspan\u003eThis original poster about the city of Gap, a small town surrounded by beautiful mountains and bathed in Mediterranean sunshine, was created by Gaston Gorde in 1932 for the PLM railway company. The composition is clearly out of the ordinary: two thirds of the image is occupied by a black area with lines. These are actually clouds and rain, symbolizing bad weather. However, it is the last third that attracts attention: as if sheltered by the name Gap, an oasis resists the ambient greyness. The sun shines brightly, the mountains and pastures are idyllic. As if to emphasize the message, the following inscription appears at the bottom: \"sun all year round\".\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRailway - Tourism - Hautes-Alpes France\u003c\/p\u003e\n\u003cp\u003eAltitude 740 meters\u003c\/p\u003e\n\u003cp\u003eGeneral in Grenoble\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-formula='=GOOGLETRANSLATE(R[0]C[-26];\"fr\";\"en\")' data-sheets-userformat='{\"2\":4226,\"4\":{\"1\":2,\"2\":13228792},\"10\":2,\"15\":\"Arial\"}' data-sheets-value='{\"1\":2,\"2\":\"Good condition, a small tear\"}'\u003eGood condition, a small tear\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Gorde G.","offers":[{"title":"100 x 62 \/ A","offer_id":42160789717177,"sku":null,"price":1500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_08142Insta2.jpg?v=1668080392"},{"product_id":"ap_14836","title":"Grenoble Marché des sports d'hiver 1951","description":"\u003cp\u003e\u003cspan\u003eThis original poster features various symbols associated with the Grenoble region. One can recognize the Perret Tower, the first reinforced concrete tower built in 1925 for the International Exhibition of White Coal and Tourism, Praise for Modernity. In the background, you can admire the Belledonne mountain range, part of the Alps visible from downtown Grenoble, a view that enchants both residents and tourists.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn art deco style, this is one of the most famous posters of the city of Grenoble. It was created by Gaston Gorde, who specialized in tourist posters, especially for skiing and the Alps.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn 1968, the city is the second of France to host the Winter Olympics after Chamonix in 1924. This Xth edition gathers 1 158 athletes from 37 countries, a record at the time for the Winter Games.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSport - Skiing - Rhône Alpes\u003c\/p\u003e\n\u003cp\u003eXVIII Fair - International Economy and Tourism Section\u003c\/p\u003e\n\u003cp\u003eVery good condition\u003c\/p\u003e","brand":"Gorde G.","offers":[{"title":"31 x 24 \/ A  \/ On Linen","offer_id":42160798367929,"sku":null,"price":800.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_14836Insta2.jpg?v=1677495998"},{"product_id":"ap_23830","title":"PLM Uriage les bains la santé par le souffre tout le tourisme en Dauphiné 1936","description":"\u003cp data-start=\"0\" data-end=\"418\"\u003eThis luminous 1936 original travel poster by G. Gorde, produced for the PLM railway company, promotes the spa resort of Uriage-les-Bains in the Dauphiné region, renowned for the therapeutic qualities of its sulphur-rich waters. Created during the golden age of French travel poster design, the work combines advertising, symbolism, and modernist aesthetics to evoke health, renewal, and sensual escape.\u003c\/p\u003e\n\u003cp data-start=\"420\" data-end=\"1051\"\u003eThe composition is dominated by an ethereal, elongated female figure rendered in glowing yellow, rising like a vaporous apparition above a dark mountainous landscape. Her pose—arms raised, body arched—suggests both relaxation and rebirth, visually echoing the rising steam of the thermal baths. This spectral treatment transforms the bather into an allegory of healing itself, embodying the promise contained in the slogan \u003cem data-start=\"843\" data-end=\"869\"\u003e“la santé par le soufre”\u003c\/em\u003e (“health through sulphur”). The strong contrast between the radiant figure and the deep blues and blacks of the background heightens the poster’s dreamlike, almost mystical quality.\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1502\"\u003eStylistically, the poster reflects the influence of Art Deco and interwar modernism, favoring simplified forms, airbrushed gradients, and dramatic color transitions over descriptive realism. The sharp silhouette of the mountains anchors the image geographically, while the luminous figure lifts it into the realm of fantasy and desire. In this way, Gorde merges place and promise—Dauphiné is not merely a destination, but a source of transformation.\u003c\/p\u003e\n\u003cp data-start=\"1504\" data-end=\"1758\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eToday, this poster stands as a remarkable example of 1930s French spa and railway advertising. It illustrates how travel imagery of the period went beyond simple promotion, offering instead a poetic vision of wellness, nature, and modern leisure culture.\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eRailway - Tourism - Isère - France\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted in Grenoble\u003c\/p\u003e\n\u003cp\u003eGood condition, slight creases\u003c\/p\u003e","brand":"Gorde G.","offers":[{"title":"100 x 62 \/ A  \/ On Linen","offer_id":53026195505479,"sku":null,"price":1500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_23830Insta2.jpg?v=1767711730"}],"url":"https:\/\/galerie1881.fr\/en\/collections\/gorde-g\/tourism.oembed","provider":"Galerie 1881","version":"1.0","type":"link"}