{"title":"Gyger \u0026 Klopfenstein","description":null,"products":[{"product_id":"ap_05973","title":"Grindelwald first Circa 1950","description":"\u003cp\u003eThe \"Grindelwald First\" poster, crafted by Gyger \u0026amp; Klopfenstein in the 1950s, is a vivid representation of mid-20th-century Swiss tourism. Designed to attract visitors to the alpine village of Grindelwald, the poster showcases breathtaking imagery of the Bernese Alps, with snow-covered mountains and idyllic ski slopes. The artwork emphasizes the excitement of winter sports, aligning with the post-war boom in recreational skiing and mountain tourism. The vibrant colors and dynamic composition capture the era's spirit of adventure and leisure, making it a compelling piece of travel promotion history.\u003c\/p\u003e\n\u003cp\u003eThis poster not only reflects the allure of Grindelwald as a premier ski destination but also exemplifies the visual and cultural trends of its time, where the outdoors and healthy living were celebrated. The craftsmanship of Gyger \u0026amp; Klopfenstein and the printing expertise of Laupen, Bern, contribute to its enduring appeal as both an art piece and a historical document.\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eMountain - Switzerland - Ski\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Laupen in Bern\u003c\/p\u003e\n\u003cp\u003eGood condition, small tears\u003c\/p\u003e","brand":"Gyger \u0026 Klopfenstein","offers":[{"title":"102 x 64 \/ A","offer_id":50745355698503,"sku":null,"price":650.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_05973insta2.jpg?v=1736524707"},{"product_id":"ap_22690","title":"Murren Oberland Bernois Suisse 1958","description":"\u003cp data-start=\"294\" data-end=\"671\"\u003eThis 1958 original travel poster by the Swiss design duo Gyger \u0026amp; Klopfenstein captures the alpine village of Mürren with arresting clarity and a distinctly modern edge. Situated at 1650 meters in the Bernese Oberland, Mürren is presented not just as a destination, but as a high-altitude ideal — a crystalline harmony of nature, geometry, and visual rhythm.\u003c\/p\u003e\n\u003cp data-start=\"673\" data-end=\"1086\"\u003eAt the top, bold block letters spell MÜRREN in stark yellow and black — a typographic feat of sharp contrast and dynamic shadow, a nod to the International Typographic Style then emerging across Swiss graphic design. The central image delivers a breathtaking panoramic of the Eiger, Mönch, and Jungfrau peaks, whose jagged, snow-covered faces form a rugged counterpoint to the clean lines above and below.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1387\"\u003eBut it’s the inclusion of a vivid red alpine carnation against a pale, minimalist foreground that completes the composition — a masterstroke of design tension. This burst of saturated floral color injects warmth, life, and national symbolism into a scene otherwise dominated by stoic naturalism.\u003c\/p\u003e\n\u003cp data-start=\"1389\" data-end=\"1728\"\u003eBeneath the surface of this image lies the ethos of 1950s Swiss tourism: clarity, accessibility, and prestige. This was the golden age of the mountain as a luxury — not wilderness, but curated splendor. Mürren, reachable only by cable car or mountain train, promised visitors serenity with a view, untouched yet meticulously presented.\u003c\/p\u003e\n\u003cp data-start=\"1730\" data-end=\"1974\"\u003eMore than a travel ad, this is a perfectly composed invitation to ascend — visually, physically, and philosophically. Today, it stands as a testament to the power of mid-century graphic design to make nature feel timeless and immediate.\u003c\/p\u003e\n\u003cp\u003eTourism - Mountain - Switzerland\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Polygraphic in Laupen\u003c\/p\u003e\n\u003cp\u003eGood condition, dirt, one tear\u003c\/p\u003e","brand":"Gyger \u0026 Klopfenstein","offers":[{"title":"102 x 64 \/ A-","offer_id":51640277729607,"sku":null,"price":600.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_22690Insta2.jpg?v=1749462988"}],"url":"https:\/\/galerie1881.fr\/en\/collections\/gyger-klopfenstein\/ski.oembed","provider":"Galerie 1881","version":"1.0","type":"link"}