{"title":"Hohlwein Ludwig","description":null,"products":[{"product_id":"ap_09928","title":"Deutsche Lufthansa  1936","description":"\u003cp\u003eThe 1936 original poster by Ludwig Hohlwein, created for Deutsche Lufthansa, presents a striking image that intertwines aviation and Olympic symbolism. This poster, though not an official Olympic Games poster, cleverly capitalizes on the 1936 Berlin Olympics to promote Lufthansa, Germany's national airline, as the ideal means of travel to the international event.\u003c\/p\u003e\n\u003cp\u003eCentral to the design is a \u003cstrong\u003eJunkers JU 52\u003c\/strong\u003e, an iconic aircraft of the era, flying majestically over the \u003cstrong\u003eOlympic flag\u003c\/strong\u003e and the \u003cstrong\u003eBrandenburg Gate\u003c\/strong\u003e, one of Berlin's most recognizable landmarks. The inclusion of the Olympic flag is a clear nod to the games, a global event that was being heavily promoted at the time, with Berlin as its host city. However, the poster itself remains an advertisement for Lufthansa rather than an official part of the Olympic promotional materials.\u003c\/p\u003e\n\u003cp\u003eIn the foreground stands a statue, representing a key figure in German aviation history: \u003cstrong\u003eOtto Lilienthal\u003c\/strong\u003e, the \"Glider King.\" Lilienthal, a pioneer of early aviation, was renowned for his significant contributions to flight and glider design in the late 19th century. The statue depicted in the poster is based on a real monument from 1914, honoring Lilienthal's legacy. In Hohlwein’s rendering, the figure is adorned with a \u003cstrong\u003elaurel wreath\u003c\/strong\u003e, symbolizing victory and evoking the Olympic spirit of excellence and achievement.\u003c\/p\u003e\n\u003cp\u003eThe use of Lilienthal’s image, along with the modern airliner soaring above, draws a line between Germany’s early aviation feats and its contemporary technological advancements, represented by Lufthansa’s fleet. The wreath further suggests the airline’s association with the grandeur of the Olympic Games, indirectly promoting the airline as part of the prestige and modernity that the games symbolized.\u003c\/p\u003e\n\u003cp\u003eThough \u003cstrong\u003enot an official Olympic poster\u003c\/strong\u003e, this work reflects the intense nationalistic pride of pre-World War II Germany, using both historical and contemporary achievements to showcase Lufthansa as a leader in air travel. The connection to the Olympics, a major international spectacle, helped underscore the airline’s role in connecting Germany to the world. This visually compelling and historically significant poster remains a rare artifact from this era of aviation and Olympic history, illustrating how major events were used to bolster national industry.\u003c\/p\u003e\n\u003cp\u003eAirline - Olympic Games - Germany\u003c\/p\u003e\n\u003cp\u003eA Junkers JU 52 flying over the Olympic flag and Berlin's Brandenberg Gate. The figure in the foreground is based on a 1914 statue of German aviator Otto Lilienthal, a pioneer of early aviation who was known as the \"Glider King.\" Here the statue is shown with a laurel wreath to signify the games. In spite of its Olympic references, this extremely rare poster is not an official Olympic poster. It uses the Olympic Games to advertise Germany's national airline as a means of traveling to the competition. The two most famous Olympic posters from the 1936 games\u003c\/p\u003e\n\u003cp\u003ePrinted by Kunstanstalt in Munchen\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Hohlwein Ludwig","offers":[{"title":"67 x 46 \/ A  \/ On Linen","offer_id":41595115339961,"sku":null,"price":3000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_09928Insta2.jpg?v=1728044031"},{"product_id":"ap_09957","title":"Thé Marco Polo 1905","description":"\u003cp data-start=\"538\" data-end=\"994\"\u003eThis elegant poster belongs to the transitional moment between late Art Nouveau and early modern commercial design. Its composition is built around a single refined female figure, seated in profile as she delicately holds a tea bowl marked “Marco-Polo.” The image relies on restraint rather than spectacle: the woman’s elongated silhouette, the dramatic black garment, and the pale golden background create an atmosphere of sophistication and quiet luxury.\u003c\/p\u003e\n\u003cp data-start=\"996\" data-end=\"1399\"\u003eThe visual language is strongly decorative. The sweeping contour of the coat, the stylized hat with its dark plume, and the flattened handling of space all place the work within the broader poster culture of the early twentieth century. The figure is less a portrait than an ideal of elegance, suggesting that the tea itself is associated with refinement, cosmopolitan taste, and fashionable urban life.\u003c\/p\u003e\n\u003cp data-start=\"1401\" data-end=\"1826\"\u003eBecause this is an avant la lettre version, the image is especially striking. Without the usual blocks of advertising text, the composition reads almost like an autonomous print. That absence emphasizes the artistry of the design and lets the viewer focus on line, posture, and atmosphere. It also suggests that the image was meant to function as a high-end promotional visual, where beauty itself helped build the brand.\u003c\/p\u003e\n\u003cp data-start=\"1828\" data-end=\"2123\"\u003eThe title \u003cem data-start=\"1838\" data-end=\"1850\"\u003eMarco Polo\u003c\/em\u003e is significant as well. Like many tea and luxury-goods brands of the period, it evokes travel, the exotic, and the romance of the East. The poster does not describe the product in practical terms; instead, it sells an imaginative world of elegance and cultivated pleasure.\u003c\/p\u003e\n\u003cp data-start=\"2125\" data-end=\"2407\"\u003eTaken as a whole, this poster is a fine example of early twentieth-century advertising at its most refined: decorative, aspirational, and visually self-sufficient. Even without a secure attribution, it stands as a compelling work of commercial art from the golden age of the poster.\u003c\/p\u003e\n\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eGastronomy - Art Nouveau\u003c\/p\u003e\n\u003cp\u003eBefore the letter\u003c\/p\u003e\n\u003cp\u003eAnst Schon \u0026amp; House Munchen\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Hohlwein Ludwig","offers":[{"title":"60 x 43 \/ A","offer_id":42979116646585,"sku":null,"price":1000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_09957Insta2.jpg?v=1774950507"},{"product_id":"ap_20714","title":"Berijdt Duitschlands Schoone Wegen Circa 1935","description":"\u003cp\u003eLudwig Hohlwein's circa 1935 original travel poster, \"Berijdt Duitschlands Schoone Wegen,\" transports viewers to the enchanting landscapes and scenic routes of Germany. With masterful skill, Hohlwein captures the essence of travel adventure, enticing travelers to explore the picturesque roads and idyllic vistas of the German countryside.\u003c\/p\u003e\n\u003cp\u003eThe poster's striking design, characterized by bold lines and vibrant colors, immediately captures the eye and beckons the viewer to embark on a journey of discovery. Hohlwein's use of perspective and composition creates a sense of depth and movement, evoking the exhilarating sensation of cruising along Germany's beautiful roads.\u003c\/p\u003e\n\u003cp\u003eAs travelers gaze upon the poster, they are invited to imagine themselves traversing winding paths, verdant valleys, and charming villages nestled amidst rolling hills. The text, \"Berijdt Duitschlands Schoone Wegen,\" emphasizes the allure of Germany's scenic routes, promising an unforgettable travel experience filled with natural beauty and cultural richness.\u003c\/p\u003e\n\u003cp\u003eAutomobile - Tourism - Propaganda - Germany\u003c\/p\u003e\n\u003cp\u003eInlichtingen in Propaganda Drukwerk Door de Reisbureaux\u003c\/p\u003e\n\u003cp\u003eGood condition, traces of folds, light restorations\u003c\/p\u003e","brand":"Hohlwein Ludwig","offers":[{"title":"99 x 64 \/ A-  \/ On Linen","offer_id":49265258627399,"sku":null,"price":2500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_20714Insta2.jpg?v=1711453342"}],"url":"https:\/\/galerie1881.fr\/en\/collections\/hohlwein-ludwig\/airline.oembed","provider":"Galerie 1881","version":"1.0","type":"link"}