{"title":"Leupin Herbert","description":null,"products":[{"product_id":"ap_21082","title":"Bière Suisse 1953","description":"\u003cp\u003eHerbert Leupin's original advertising poster for Swiss Beer, dating back to 1953, stands as a quintessential representation of Swiss craftsmanship and culture. Crafted with meticulous attention to detail, this iconic poster captures the essence of Swiss beer-making tradition and invites viewers into a world of flavor and heritage.\u003c\/p\u003e\n\u003cp\u003eBold and captivating, Leupin's poster commands attention with its vibrant colors and dynamic composition. It celebrates the rich tradition of Swiss brewing, enticing viewers with the promise of an exceptional beer experience.\u003c\/p\u003e\n\u003cp\u003eLeupin's skillful use of imagery and typography creates a compelling narrative, evoking a sense of warmth, hospitality, and authenticity that are synonymous with Swiss culture. Each element of the poster speaks to the timeless charm and quality of Swiss beer.\u003c\/p\u003e\n\u003cp\u003ePrinted with precision and craftsmanship, Leupin's poster reflects the dedication and pride that go into Swiss beer production. Swiss beer embodies a tradition of excellence celebrated in every glass.\u003c\/p\u003e\n\u003cp\u003eAdvertising - Alcohol - Switzerland\u003c\/p\u003e\n\u003cp\u003ePrinted by Wassermann in Basel\u003c\/p\u003e\n\u003cp\u003eGood condition, slight creases\u003c\/p\u003e","brand":"Leupin Herbert","offers":[{"title":"128 x 90 \/ A","offer_id":49354142810439,"sku":null,"price":750.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_21082Insta2.jpg?v=1713882638"},{"product_id":"ap_24412","title":"Davos 1560m Suisse 1961","description":"\u003cp data-start=\"41\" data-end=\"436\"\u003eThis 1961 original travel poster by Herbert Leupin promotes the celebrated Swiss alpine resort of Davos (1560 m) and its renowned skiing areas, including Parsenn (2850 m), one of the most famous winter sports domains in Switzerland. Created during the golden age of European ski tourism, the poster reflects Switzerland’s growing international appeal as a premier winter destination.\u003c\/p\u003e\n\u003cp data-start=\"438\" data-end=\"857\"\u003eLeupin, a major figure of twentieth-century Swiss graphic design, adopted a playful and highly stylised visual language here. The central skier figure, rendered in a naïve, almost childlike manner, contrasts with the deep blue background and bold, simplified colours. This approach conveys both accessibility and joy, presenting Davos as welcoming rather than intimidating — an effective strategy for tourism promotion.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"1170\"\u003eThe typography and sparse composition further emphasise clarity and modernity. References to surrounding ski areas such as Jakobshorn, Schatzalp-Strela, and Pischa underline the diversity of terrain available to visitors, while the elegant “Davos” script anchors the composition with a distinctive identity.\u003c\/p\u003e\n\u003cp data-start=\"1172\" data-end=\"1397\"\u003eToday, this poster stands as a vivid example of post-war Swiss graphic design — combining humour, modernist simplicity, and tourism marketing — while capturing the optimistic spirit of alpine winter travel in the early 1960s.\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eTourism - Ski - Mountain - Switzerland\u003c\/p\u003e\n\u003cp\u003eParsenn 2850m.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Hug \u0026amp; Söhne in Zurich\u003c\/p\u003e\n\u003cp\u003eGood condition, minor restorations\u003c\/p\u003e","brand":"Leupin Herbert","offers":[{"title":"102 x 64 \/ A-  \/ On Linen","offer_id":53279486443847,"sku":null,"price":1800.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_24412Insta2.jpg?v=1770917604"}],"url":"https:\/\/galerie1881.fr\/en\/collections\/leupin-herbert\/tourisme.oembed","provider":"Galerie 1881","version":"1.0","type":"link"}