{"title":"Van Bladel Ida","description":null,"products":[{"product_id":"ap_08816","title":"Levi's Jeans 1971","description":"\u003cp class=\"\" data-end=\"427\" data-start=\"156\"\u003eThis original 1971 poster was created by Ida van Bladel, then art director at the Young \u0026amp; Rubicam agency in Brussels, for the European market of Levi’s. It has since become an iconic image, emblematic of the spirit of freedom that defined the early 1970s.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"759\" data-start=\"429\"\u003eDesigned during a time of major cultural shifts, this advertising campaign boldly reflects the social transformations taking place among youth. Referencing the sexual liberation movement of the late 1960s and early 1970s, the poster positioned Levi’s as a brand deeply in tune with the values of self-expression and modernity.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1070\" data-start=\"761\"\u003eMore than just an ad for denim, it captures a moment when jeans became a powerful symbol of identity, worn by a generation seeking freedom, equality, and authenticity. The campaign illustrates Levi’s ability to embrace the codes of counterculture while asserting its place in the global fashion landscape.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1302\" data-start=\"1072\"\u003eThis work by Ida van Bladel stands as a true artifact of its time, showcasing the powerful blend of graphic design, cultural rebellion, and bold marketing. It remains a landmark in the history of advertising and youth fashion.\u003c\/p\u003e\n\u003cp\u003eFashion - Advertising - Nude\u003c\/p\u003e\n\u003cp\u003eVita Nova Holland\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Van Bladel Ida","offers":[{"title":"94 x 64 \/ A  \/ On Linen","offer_id":41595104723129,"sku":null,"price":1500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_08816Insta2.jpg?v=1744379415"}],"url":"https:\/\/galerie1881.fr\/en\/collections\/van-bladel-ida\/fashion.oembed","provider":"Galerie 1881","version":"1.0","type":"link"}