{"product_id":"ap_03115","title":"Hillman minx Range Circa 1950","description":"\u003cp data-start=\"246\" data-end=\"682\" class=\"\"\u003eThis original promotional poster, issued around 1950 by the Rootes Group, celebrated the launch of the Anniversary Hillman Minx Range, a pivotal moment for the British motor manufacturer. Emblazoned with the slogan “21 Years of Achievement Have Perfected These Cars for You,” the poster commemorates over two decades of Hillman Minx production and innovation, positioning the range as a hallmark of postwar British motoring.\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"1042\" class=\"\"\u003eThe Hillman Minx was first introduced in 1931 and quickly became a core model for the Rootes Group. By the early 1950s, it was marketed as a dependable, stylish, and accessible car for the growing middle class. The Anniversary edition marked both a technical and aesthetic evolution, reflecting the postwar shift toward streamlined forms and consumer choice.\u003c\/p\u003e\n\u003cp data-start=\"1044\" data-end=\"1096\" class=\"\"\u003eThe poster showcases four distinctive body styles:\u003c\/p\u003e\n\u003cul data-start=\"1097\" data-end=\"1443\"\u003e\n\u003cli data-start=\"1097\" data-end=\"1166\" class=\"\"\u003e\n\u003cp data-start=\"1099\" data-end=\"1166\" class=\"\"\u003eSedan – a classic saloon emphasizing reliability and comfort.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1167\" data-end=\"1278\" class=\"\"\u003e\n\u003cp data-start=\"1169\" data-end=\"1278\" class=\"\"\u003eCalifornian (Hard Top Coupe) – a sleeker, sportier variant aimed at younger or style-conscious drivers.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1279\" data-end=\"1370\" class=\"\"\u003e\n\u003cp data-start=\"1281\" data-end=\"1370\" class=\"\"\u003eConvertible – designed for open-air leisure driving, appealing to postwar optimism.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1371\" data-end=\"1443\" class=\"\"\u003e\n\u003cp data-start=\"1373\" data-end=\"1443\" class=\"\"\u003eEstate Car – the practical option, ideal for families and utility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1445\" data-end=\"1753\" class=\"\"\u003eProduced during a time of renewed optimism and industrial growth, this poster reflects the aspirations of a newly mobile society. The Rootes Group, through Hillman, was keen to position British cars as both technically sound and visually progressive, echoing wider trends in mid-century design and marketing.\u003c\/p\u003e\n\u003cp data-start=\"1755\" data-end=\"1918\" class=\"\"\u003eToday, this poster is a cherished piece of automotive and advertising history—an emblem of Britain's mid-20th-century car culture and its dynamic postwar identity.\u003c\/p\u003e\n\u003cp\u003eAutomobile - Advertising - United Kingdom\u003c\/p\u003e\n\u003cp\u003eThe New Anniversary Rootes Group - Sedan - Californian - Convertible - Estate Car\u003c\/p\u003e\n\u003cp\u003eThe Hyycock Press Ltd London\u003c\/p\u003e\n\u003cp\u003eGood condition, slight dirt\u003c\/p\u003e","brand":"Galerie 1881","offers":[{"title":"75 x 99 \/ A","offer_id":42770492391609,"sku":null,"price":750.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_03115Insta2.jpg?v=1746785917","url":"https:\/\/galerie1881.fr\/en\/products\/ap_03115","provider":"Galerie 1881","version":"1.0","type":"link"}