{"product_id":"ap_03265","title":"Oberland Bernois Circa 1960","description":"\u003cp data-start=\"150\" data-end=\"578\"\u003eStep into the tranquil grandeur of the Swiss Alps with this striking \u003cstrong data-start=\"219\" data-end=\"251\"\u003eoriginal 1960s travel poster\u003c\/strong\u003e by Swiss graphic designer \u003cstrong data-start=\"278\" data-end=\"292\"\u003eRolf Krebs\u003c\/strong\u003e, commissioned to promote the \u003cstrong data-start=\"322\" data-end=\"342\"\u003eBernese Oberland\u003c\/strong\u003e—a jewel of alpine tourism in Switzerland. A testament to mid-century European travel advertising, this piece captures the awe-inspiring scale and serenity of the alpine region through the lens of natural beauty and wholesome adventure.\u003c\/p\u003e\n\u003cp data-start=\"580\" data-end=\"1208\"\u003eIn this visually captivating scene, a mother and three children are shown standing at a scenic overlook, gazing out over a serpentine glacial river that carves its way through a dramatic mountain valley. The snowy peaks of the Bernese Alps rise like titans in the background, their majesty intensified by the sharp clarity and deep blue of the sky. The family’s vibrant clothes provide a human scale to the vast natural tableau, symbolizing postwar prosperity and the rise of family tourism in Switzerland. The photograph doesn't just sell a destination—it sells a dream of wholesome discovery and peaceful connection to nature.\u003c\/p\u003e\n\u003cp data-start=\"1210\" data-end=\"1836\"\u003eKrebs’s masterstroke lies in his \u003cstrong data-start=\"1243\" data-end=\"1273\"\u003eclean and modernist design\u003c\/strong\u003e, with simple \u003cstrong data-start=\"1287\" data-end=\"1312\"\u003esans-serif typography\u003c\/strong\u003e stating \u003cem data-start=\"1321\" data-end=\"1341\"\u003e“Oberland Bernois”\u003c\/em\u003e and \u003cem data-start=\"1346\" data-end=\"1356\"\u003e“Suisse”\u003c\/em\u003e, perfectly in tune with Swiss International Style. The lack of clutter allows the landscape to breathe, giving the viewer a strong emotional sense of space and wonder. There’s a subtle narrative here too—a portrayal of a family holiday that promises purity, safety, and unforgettable views in the heart of Europe. These values resonated deeply during the 1960s boom in European tourism, when the Alps were being rediscovered by middle-class travelers seeking restorative escapes.\u003c\/p\u003e\n\u003cp data-start=\"1838\" data-end=\"2194\"\u003eThis original vintage poster is not only a promotional tool but a \u003cstrong data-start=\"1904\" data-end=\"1929\"\u003ecultural time capsule\u003c\/strong\u003e—a symbol of the optimism and simplicity that defined postwar Swiss tourism. Its aesthetic quality, photographic realism, and typographic restraint also reflect the broader evolution of design in Switzerland at the time, where function and beauty merged seamlessly.\u003c\/p\u003e\n\u003cp data-start=\"2196\" data-end=\"2462\"\u003eCollectors of vintage travel ephemera or lovers of mid-century Swiss design will appreciate this piece not only for its historical value but for its enduring visual power. Framed on a wall, it still whispers the timeless allure of the mountains, family, and freedom.\u003c\/p\u003e\n\u003cp\u003eSwitzerland - Mountain - Tourism\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Brugger AG in Meiringen\u003c\/p\u003e\n\u003cp\u003eGood condition, small tears\u003c\/p\u003e","brand":"Krebs Rolf","offers":[{"title":"100 x 64 \/ A","offer_id":51584948633927,"sku":null,"price":750.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_03265Insta2.jpg?v=1757111729","url":"https:\/\/galerie1881.fr\/en\/products\/ap_03265","provider":"Galerie 1881","version":"1.0","type":"link"}