{"product_id":"ap_21043","title":"Lu Biscuits Lefevre-Utile Circa 1930","description":"\u003cp data-start=\"30\" data-end=\"406\"\u003eThis circa 1930 original poster, created \u003cem data-start=\"75\" data-end=\"84\"\u003ed'après\u003c\/em\u003e Firmin Bouisset, promotes the famous LU Biscuits Lefèvre-Utile, one of France's most iconic biscuit brands. Bouisset, known for his charming and nostalgic advertising illustrations, captures the innocence of childhood and the timeless appeal of Petit-Beurre LU biscuits in this beautifully detailed artwork.\u003c\/p\u003e\n\u003cp data-start=\"408\" data-end=\"878\"\u003eThe poster features a young boy dressed in a school uniform, complete with a red-lined cape and a medal of honor, symbolizing both pride and tradition. He holds a wicker basket marked \"LU\" while enjoying a delicious Petit-Beurre biscuit, reinforcing the brand’s association with quality, family, and everyday enjoyment. Behind him, a large biscuit serves as a backdrop, subtly emphasizing the product’s distinctive shape and embossed lettering.\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1295\"\u003eFirmin Bouisset (1859–1925) was a celebrated French illustrator who became famous for his advertising work, particularly for LU Biscuits and Chocolat Menier. His posters often depicted children enjoying the product, a strategy that successfully evoked warmth, nostalgia, and consumer trust. His designs became enduring symbols of French advertising art, with some still recognizable today.\u003c\/p\u003e\n\u003cp data-start=\"1297\" data-end=\"1659\"\u003eFounded in 1846 in Nantes, Lefèvre-Utile (LU) became a leader in French biscuit production, creating iconic products like the Petit-Beurre, Paille d’Or, and Prince. Their advertising campaigns played a crucial role in establishing LU as a household name, blending high-quality product design with memorable and artistic visual storytelling.\u003c\/p\u003e\n\u003cp data-start=\"1661\" data-end=\"1847\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThis vintage poster is a perfect example of early 20th-century advertising, where art and commerce merged to create visually striking and emotionally engaging promotional pieces.\u003c\/p\u003e\n\u003cp\u003eGastronomy - Advertising\u003c\/p\u003e\n\u003cp\u003ePrinted by Daude Frères in Paris\u003c\/p\u003e\n\u003cp\u003eVery good condition\u003c\/p\u003e","brand":"Bouisset Firmin d'après","offers":[{"title":"174 x 120 \/ A+  \/ On Linen","offer_id":51213439631687,"sku":null,"price":2500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_21043Insta2.jpg?v=1741863015","url":"https:\/\/galerie1881.fr\/en\/products\/ap_21043","provider":"Galerie 1881","version":"1.0","type":"link"}