{"product_id":"ap_22524","title":"Théâtrophone 1896","description":"\u003cp data-start=\"310\" data-end=\"693\"\u003eWith elegance, whimsy, and vibrant Parisian spirit, Jules Chéret’s \u003cem data-start=\"377\" data-end=\"391\"\u003eThéâtrophone\u003c\/em\u003e lithograph is a gem from the celebrated \u003cem data-start=\"432\" data-end=\"458\"\u003eLes Maîtres de l’Affiche\u003c\/em\u003e series, published in 1896. Often referred to as the \"father of the modern poster,\" Chéret merges technological marvel and artistic flair in this advertisement for one of the 19th century's most enchanting inventions: the théâtrophone.\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"1179\"\u003eThe théâtrophone allowed subscribers to listen to live performances from the opera and theater via telephone—a marvel of Belle Époque ingenuity. Chéret’s composition captures this innovation with dynamic flourish: a fashionable woman leans into a telephone receiver, transported by sound, as musical notes and color swirl around her in a dreamlike vortex. The background fades into a soft pastel haze, accentuating the subject’s rapture and the magical experience the device promises.\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1585\"\u003eProduced as part of the prestigious \u003cem data-start=\"1217\" data-end=\"1243\"\u003eLes Maîtres de l’Affiche\u003c\/em\u003e (The Masters of the Poster) collection—an initiative by publisher Jules Chéret to showcase the finest poster art of the era—Plate 33 exemplifies the optimism and theatricality of turn-of-the-century Paris. The chromolithograph format renders the colors with rich, velvety texture, highlighting Chéret’s mastery of both typography and motion.\u003c\/p\u003e\n\u003cp data-start=\"1587\" data-end=\"1794\"\u003eThis poster is more than an advertisement; it is a visual ode to the marriage of art and technology, capturing the exuberance of a time when culture, communication, and design converged to shape modern life.\u003c\/p\u003e\n\u003cp\u003eTheater - Show - Telecommunications\u003c\/p\u003e\n\u003cp\u003eThe masters of the poster Pl. 33\u003c\/p\u003e\n\u003cp\u003ePrinted by Chaix\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Chéret Jules","offers":[{"title":"40 x 29 \/ A","offer_id":50730648994119,"sku":null,"price":1000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_22524Insta2.jpg?v=1748351781","url":"https:\/\/galerie1881.fr\/en\/products\/ap_22524","provider":"Galerie 1881","version":"1.0","type":"link"}