{"product_id":"ap_22533","title":"Grande Brasserie Van Velsen Fres Bornhem 1894","description":"\u003cp data-start=\"319\" data-end=\"616\"\u003eA striking example of early Belle Époque advertising, this 1894 lithograph by Armand Rassenfosse was published as Plate 12 in the prestigious \u003cem data-start=\"467\" data-end=\"493\"\u003eLes Maîtres de l’Affiche\u003c\/em\u003e series, a landmark collection that celebrated the golden age of poster art under the artistic direction of Jules Chéret.\u003c\/p\u003e\n\u003cp data-start=\"618\" data-end=\"1190\"\u003eThis design was originally commissioned to promote the Van Velsen Brothers Brewery in Bornhem, Belgium, and reflects Rassenfosse’s refined visual style—delicate, elegant, and quietly powerful. A red-haired woman, rendered with subtle contouring and minimal shading, drinks from a large glass tankard in an elegant, almost ceremonious gesture. The pale tones of her figure and dress stand in soft contrast against a muted ochre background, while the vivid red typography—\u003cem data-start=\"1100\" data-end=\"1144\"\u003eGRANDE BRASSERIE VAN VELSEN Frères BORNHEM\u003c\/em\u003e—adds a bold graphic punch to the composition.\u003c\/p\u003e\n\u003cp data-start=\"1192\" data-end=\"1587\"\u003eThough a subtle and restrained piece compared to more flamboyant works of the period, Rassenfosse’s poster stands out for its understated sophistication and precision of line. As a regular contributor to \u003cem data-start=\"1400\" data-end=\"1426\"\u003eLes Maîtres de l’Affiche\u003c\/em\u003e, Rassenfosse brought a quieter, more introspective energy to the poster movement, often eschewing decorative excess in favor of tonal harmony and graceful form.\u003c\/p\u003e\n\u003cp data-start=\"1589\" data-end=\"1807\"\u003eThis print was issued by Imprimerie Chaix in Paris as part of the \u003cem data-start=\"1659\" data-end=\"1685\"\u003eLes Maîtres de l’Affiche\u003c\/em\u003e series (plate number 12), and includes the blindstamp in the lower right margin authenticating it as an official edition.\u003c\/p\u003e\n\u003cp data-start=\"1809\" data-end=\"2033\"\u003eToday, this work endures as both a rare collector's item and a masterclass in turn-of-the-century lithographic art—a charming and refined advertisement from a moment when commercial posters were elevated to high art.\u003c\/p\u003e\n\u003cp\u003eAdvertising - Alcohol - Belgium\u003c\/p\u003e\n\u003cp\u003ePoster masters Pl.12\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Chaix\u003c\/p\u003e\n\u003cp\u003eGood condition, slight dirt\u003c\/p\u003e","brand":"Rassenfosse Armand","offers":[{"title":"29 x 40 \/ A-","offer_id":50745374376263,"sku":null,"price":480.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_22533Insta2.jpg?v=1758193156","url":"https:\/\/galerie1881.fr\/en\/products\/ap_22533","provider":"Galerie 1881","version":"1.0","type":"link"}