{"product_id":"ap_22676","title":"Apple think first think fast think different 1998","description":"\u003cp data-start=\"158\" data-end=\"464\"\u003eThis rare original 1998 Apple advertising poster encapsulates the revolutionary spirit of late-90s computing. Featuring the iconic “Think Different” slogan, it cleverly integrates Microsoft Office 98 for Macintosh with Apple’s distinctive branding to target creative professionals and business users alike.\u003c\/p\u003e\n\u003cp data-start=\"466\" data-end=\"938\"\u003eThe design is minimalist yet impactful: at the top, “Think first.” accompanies an image of the Microsoft Office 98 CD, referencing productivity and planning. In the centre, “Think fast.” pairs with an image of a Macintosh tower, keyboard, and monitor, highlighting Apple’s cutting-edge hardware performance. Finally, at the bottom, “Think different.” anchors the poster with Apple’s famous rainbow logo, asserting its brand ethos of innovation, creativity, and disruption.\u003c\/p\u003e\n\u003cp data-start=\"940\" data-end=\"1232\"\u003eThis campaign emerged after Steve Jobs returned to Apple in 1997, marking a strategic and philosophical pivot. “Think Different” became a rallying cry for artists, designers, educators, and visionaries, positioning Apple as the computer of choice for those who dared to challenge conventions.\u003c\/p\u003e\n\u003cp data-start=\"1234\" data-end=\"1540\"\u003eThe poster’s typography, layout, and white negative space reflect Apple’s aesthetic under Jobs’ renewed leadership: pure, concise, and direct. Combining Microsoft’s productivity suite with Apple’s aspirational identity was a pragmatic approach to demonstrate compatibility without compromising brand pride.\u003c\/p\u003e\n\u003cp data-start=\"1542\" data-end=\"1837\"\u003eToday, this 1998 Apple poster stands as a nostalgic yet timeless tribute to one of the most influential marketing campaigns in technology history. It is a sought-after collectible for design enthusiasts, Apple historians, and anyone inspired by the brand’s enduring message to “Think Different.”\u003c\/p\u003e\n\u003cp\u003eComputers - Advertising - Technology - United States\u003c\/p\u003e\n\u003cp\u003eMicrosoft Office 98\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Galerie 1881","offers":[{"title":"100 x 60 \/ A","offer_id":51640300699975,"sku":null,"price":750.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_22676Insta2.jpg?v=1752154861","url":"https:\/\/galerie1881.fr\/en\/products\/ap_22676","provider":"Galerie 1881","version":"1.0","type":"link"}