{"product_id":"ap_22901","title":"Economisons et grandissons ! 1972","description":"\u003cp data-start=\"280\" data-end=\"688\"\u003eA luminous artifact of Soviet visual propaganda, this 1972 poster by the legendary Viktor Koretsky embodies the powerful optimism and ideological clarity of late-stage socialist realism. Titled \u003cem data-start=\"478\" data-end=\"502\"\u003e“Сохраним и вырастим!”\u003c\/em\u003e — \u003cem data-start=\"505\" data-end=\"534\"\u003e“Let’s Preserve and Raise!”\u003c\/em\u003e — the poster was part of a campaign promoting agricultural productivity and humane animal husbandry during the Brezhnev-era push for rural modernization.\u003c\/p\u003e\n\u003cp data-start=\"690\" data-end=\"1187\"\u003eRendered in Koretsky’s unmistakable photomontage style, the composition presents a radiant, smiling woman — a collective farm worker or veterinary technician — bottle-feeding a calf. Her expression, almost saintly in its warmth, becomes a symbol of maternal care projected onto the state’s vision of stewardship over the land and its creatures. The background, suffused with an almost neon green pasture and meticulously ordered barns, represents the ideological fantasy of agricultural abundance.\u003c\/p\u003e\n\u003cp data-start=\"1189\" data-end=\"1341\"\u003eUnlike many Western posters of the era, there’s no irony, no subtext — just a straightforward visual message of hope, labor, and socialist futurism.\u003c\/p\u003e\n\u003cp data-start=\"1343\" data-end=\"1775\"\u003eKoretsky, known for his emotionally charged and technically sophisticated agitprop throughout the 1940s–1970s, often blended photographic realism with bold color blocking and sharp contrast. In this poster, he juxtaposes monochrome human and animal figures against an electrifying green and deep forest backdrop — elevating an everyday scene to the level of national moral duty. The composition becomes both intimate and monumental.\u003c\/p\u003e\n\u003cp data-start=\"1777\" data-end=\"1987\"\u003eThe bold red Cyrillic text at the bottom shouts: СОХРАНИМ И ВЫРАСТИМ! — a call not only to nourish livestock, but to protect the productivity, health, and collective success of the Soviet people themselves.\u003c\/p\u003e\n\u003cp data-start=\"1989\" data-end=\"2210\"\u003eThis poster reminds us that propaganda wasn't always about military might or political leaders. Sometimes, it was about a woman, a calf, and a bottle of milk — icons of peace, labor, and a carefully cultivated utopia.\u003c\/p\u003e\n\u003cp data-start=\"2212\" data-end=\"2352\"\u003eToday, it resonates as a visual time capsule of a society that sought to depict harmony between people and progress, between state and soil.\u003c\/p\u003e\n\u003cp\u003eUSSR - Agriculture - Propaganda - Russia\u003c\/p\u003e\n\u003cp\u003eGood condition, slight creases, small tears\u003c\/p\u003e","brand":"Koretsky Victor","offers":[{"title":"69 x 95 \/ A-","offer_id":51640307974471,"sku":null,"price":750.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_22901Insta2.jpg?v=1749477419","url":"https:\/\/galerie1881.fr\/en\/products\/ap_22901","provider":"Galerie 1881","version":"1.0","type":"link"}