{"product_id":"ap_23957","title":"Wengen Männlichen - Suisse 1958","description":"\u003cp data-start=\"227\" data-end=\"599\"\u003eThis stunning 1958 original travel poster by J. Burch captures the exhilarating ascent from Wengen to the Männlichen in the heart of the Bernese Oberland, one of Switzerland’s most majestic alpine regions. Issued to promote travel to the Jungfrau area, this poster is both a celebration of mid-century Swiss tourism and an icon of precision alpine engineering.\u003c\/p\u003e\n\u003cp data-start=\"601\" data-end=\"1034\"\u003eThe image is anchored by the vibrant red cable car marked LWM (Luftseilbahn Wengen-Männlichen), suspended mid-air against a crystalline blue sky. It glides silently above a steep cliff face, drawing the eye toward the pristine white peaks of the Lauterbrunnen Wall and the towering Jungfrau massif in the distance. Below, evergreen forests carpet the rolling terrain, hinting at hidden hiking trails and panoramic vistas.\u003c\/p\u003e\n\u003cp data-start=\"1036\" data-end=\"1365\"\u003eThe design is photographic, crisp, and immersive — a hallmark of 1950s Swiss poster art that emphasized modern tourism, accessibility, and the harmony between infrastructure and natural grandeur. The composition balances awe-inspiring verticality with warm, inviting earth tones, giving the viewer a sense of serene anticipation.\u003c\/p\u003e\n\u003cp data-start=\"1367\" data-end=\"1597\"\u003eThe typography is bold and grounded: “WENGEN” appears in block yellow stencil, evoking both Alpine sport and sturdy tradition. Beside it, “Männlichen” is set in white, providing a visual counterweight — like snow on stone.\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1924\"\u003eBeyond its aesthetic appeal, this poster marks a historical period when Switzerland was investing in world-class transport and tourism. The Wengen–Männlichen Aerial Cableway, inaugurated in 1954, symbolized post-war progress and the growing enthusiasm for alpine adventure among domestic and international visitors alike.\u003c\/p\u003e\n\u003cp data-start=\"1926\" data-end=\"2156\"\u003eToday, this poster is not only a window into the golden age of Swiss mountain travel, but also a collector’s item that embodies the country’s unique ability to blend dramatic landscape, technical mastery, and understated elegance.\u003c\/p\u003e\n\u003cp data-start=\"2158\" data-end=\"2294\"\u003eA must-have for aficionados of Swiss graphic design, alpine history, or anyone drawn to the timeless allure of high-altitude escape.\u003c\/p\u003e\n\u003cp\u003eTourism - Photography - Switzerland\u003c\/p\u003e\n\u003cp\u003eGood condition, small tears on the edges\u003c\/p\u003e","brand":"Burch J.","offers":[{"title":"102 x 64 \/ A-","offer_id":52430381318471,"sku":null,"price":700.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_23957Insta2.jpg?v=1763635288","url":"https:\/\/galerie1881.fr\/en\/products\/ap_23957","provider":"Galerie 1881","version":"1.0","type":"link"}