{"product_id":"ap_23969","title":"Cognac Pellisson Père \u0026 Co 1907","description":"\u003cp data-start=\"223\" data-end=\"602\"\u003eBold, playful, and instantly iconic, this original 1907 poster for Cognac Pellisson by the legendary Leonetto Cappiello is a masterclass in early modern advertising. Known as the father of the modern poster, Cappiello revolutionized visual marketing by stripping away clutter and focusing on striking imagery — and this design is a perfect example of that innovation.\u003c\/p\u003e\n\u003cp data-start=\"604\" data-end=\"1015\"\u003eAgainst a stark black background, a bright red-haired child in a yellow dress emerges, joyfully struggling under the weight of an enormous cognac barrel emblazoned with “Pellisson Père \u0026amp; Cie.” The humor is unmistakable, the contrast unforgettable. The exaggerated scale and whimsical tone make this poster both eye-catching and charming — qualities that were groundbreaking in the advertising world at the time.\u003c\/p\u003e\n\u003cp data-start=\"1017\" data-end=\"1277\"\u003eCappiello’s signature use of flat color fields, bold outlines, and theatrical character design created a new visual language for branding. This particular piece doesn’t just sell a product — it tells a story, sparks curiosity, and lingers in the viewer’s mind.\u003c\/p\u003e\n\u003cp data-start=\"1279\" data-end=\"1529\"\u003eHighly collectible and widely celebrated, this poster is more than just a piece of commercial ephemera — it’s a cultural artifact from the golden age of lithographic advertising, capturing the spirit of Belle Époque creativity and branding ingenuity.\u003c\/p\u003e\n\u003cp\u003eAlcohol - Advertising - Charente - France\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Vercasson in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, slight creases\u003c\/p\u003e","brand":"Cappiello Leonetto","offers":[{"title":"120 x 80 \/ A","offer_id":52430380663111,"sku":null,"price":1200.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_23969Insta2.jpg?v=1761924755","url":"https:\/\/galerie1881.fr\/en\/products\/ap_23969","provider":"Galerie 1881","version":"1.0","type":"link"}