{"product_id":"ap_24210","title":"Prunelle du Velay - La délicieuse liqueur Circa 1950","description":"\u003cp data-start=\"204\" data-end=\"633\"\u003ePlayful, bold, and irresistibly charming, this mid-century advertising poster for Prunelle du Velay liqueur captures the vibrant spirit of 1950s French graphic design. Illustrated by Paul Igert, the artwork features a stylized young woman in traditional dress, holding a large bottle of the famed plum-based digestif, nestled in a bed of deep blue sloes — the fruit of the blackthorn bush that gives the liqueur its name.\u003c\/p\u003e\n\u003cp data-start=\"635\" data-end=\"919\"\u003eThe striking palette of rose, indigo, and gold, combined with the simplified geometric forms, evokes the joyous aesthetic of postwar optimism. The playful gaze of the character — a sloe sprig in her mouth and bottle in hand — communicates a sense of tradition wrapped in modern flair.\u003c\/p\u003e\n\u003cp data-start=\"921\" data-end=\"1198\"\u003eFounded in 1860, the Maison Bonnet of Le Puy-en-Velay is celebrated for crafting this flavorful, aromatic spirit. Posters like this one weren’t just marketing tools; they were part of the cultural landscape — displayed in cafés, shops, and train stations across France.\u003c\/p\u003e\n\u003cp data-start=\"1200\" data-end=\"1360\"\u003eA quintessential piece of French advertising art, this poster is both collectible and deeply evocative of the artisanal pride and graphic ingenuity of its time.\u003c\/p\u003e\n\u003cp\u003eAdvertisement - Alcohol - Haute-Loire - France\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by De la Vasselais in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, minor tears\u003c\/p\u003e","brand":"Igert Paul","offers":[{"title":"156 x 116 \/ A-  \/ On Linen","offer_id":52756533772615,"sku":null,"price":1000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_24210Insta2.jpg?v=1765294438","url":"https:\/\/galerie1881.fr\/en\/products\/ap_24210","provider":"Galerie 1881","version":"1.0","type":"link"}