{"product_id":"ap_24391","title":"France du Pacifique Nouvelle Calédonie l'île de lumière 1950","description":"\u003cp data-start=\"112\" data-end=\"489\"\u003eThis striking 1950 original travel poster by Monique Cras promotes Nouvelle-Calédonie, presented evocatively as \u003cem data-start=\"232\" data-end=\"252\"\u003e“l’île de lumière”\u003c\/em\u003e — the island of light. Produced in the post-war era to encourage tourism and interest in France’s Pacific territories, the poster reflects both the optimism of mid-century travel culture and the visual language of modern graphic design.\u003c\/p\u003e\n\u003cp data-start=\"491\" data-end=\"855\"\u003eThe composition features a stylised island figure framed by decorative motifs, holding a conch shell against a vibrant tropical backdrop. Bold colour contrasts, expressive brushwork, and simplified forms give the poster a lively, almost painterly quality, typical of mid-20th-century travel advertising that blended fine art sensibilities with promotional imagery.\u003c\/p\u003e\n\u003cp data-start=\"857\" data-end=\"1140\"\u003eBeyond its aesthetic appeal, the poster captures a historical moment when distant destinations were being reimagined for international tourism. It evokes exoticism, warmth, and natural beauty while also reflecting the visual conventions of its time in depicting overseas territories.\u003c\/p\u003e\n\u003cp data-start=\"1142\" data-end=\"1344\"\u003eToday, this poster is appreciated as both a decorative artwork and a cultural document — a vivid example of 1950s French travel promotion and the enduring allure of Pacific landscapes in graphic design.\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eTourism - Colony - France\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by R. Sicard in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, minor restorations\u003c\/p\u003e","brand":"Cras Monique","offers":[{"title":"100 x 66 \/ A-  \/ On Linen","offer_id":53279485395271,"sku":null,"price":1500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_24391Insta2.jpg?v=1770996947","url":"https:\/\/galerie1881.fr\/en\/products\/ap_24391","provider":"Galerie 1881","version":"1.0","type":"link"}