{"product_id":"ap_24436","title":"Orangina 1984","description":"\u003cp data-start=\"107\" data-end=\"444\"\u003eThe 1984 \u003cem data-start=\"116\" data-end=\"126\"\u003eOrangina\u003c\/em\u003e poster by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eBernard Villemot\u003c\/span\u003e\u003c\/span\u003e is a vibrant and playful example of late 20th-century French advertising. Produced in a striking eight-panel format, it was designed for large-scale display, amplifying its visual impact and transforming a simple advertisement into an immersive decorative work.\u003c\/p\u003e\n\u003cp data-start=\"446\" data-end=\"842\"\u003eThe composition is built around bold, sweeping shapes and saturated colors. A stylized feminine silhouette, rendered in deep black, curves across the image, contrasted by vivid reds, warm yellows, and sandy tones that evoke sun-drenched beaches. At the center, the iconic Orangina bottle—depicted with its textured, dimpled surface—glows like a jewel, becoming the focal point of the composition.\u003c\/p\u003e\n\u003cp data-start=\"844\" data-end=\"1185\"\u003eThe large multi-panel format enhances the dynamism of Villemot’s design. When assembled, the image unfolds across a wide surface, allowing the flowing curves, spirals, and color blocks to fully breathe. This scale reinforces the poster’s decorative power, making it particularly suited for public spaces such as metro stations or billboards.\u003c\/p\u003e\n\u003cp data-start=\"1187\" data-end=\"1541\"\u003eVillemot’s genius lies in his mastery of simplification. Rather than relying on detailed realism, he reduces forms to their essentials, using color and line to suggest movement, warmth, and sensuality. The swirling red motifs and fluid contours create a sense of rhythm and energy, while the limited palette ensures immediate readability from a distance.\u003c\/p\u003e\n\u003cp data-start=\"1543\" data-end=\"1754\"\u003eThe imagery reflects Orangina’s brand identity—freshness, pleasure, and a Mediterranean lifestyle. The composition evokes heat, leisure, and refreshment, subtly inviting the viewer into a world of summer escape.\u003c\/p\u003e\n\u003cp data-start=\"1756\" data-end=\"1988\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBy the 1980s, Villemot’s work had already secured its place in the history of graphic design. This eight-panel poster, both rare and visually commanding, stands as a testament to his ability to elevate advertising into timeless art.\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eAdvertisement - Gastronomy - Drinks - France\u003c\/p\u003e\n\u003cp\u003eEight-Panel Poster\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Saint Martin in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, original creases\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"300 x 400 \/ A-","offer_id":53552891265351,"sku":null,"price":2500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_24436Insta2.jpg?v=1774268336","url":"https:\/\/galerie1881.fr\/en\/products\/ap_24436","provider":"Galerie 1881","version":"1.0","type":"link"}