This 1968 Chinese propaganda poster honors Norman Bethune, celebrated in China as an example of revolutionary selflessness and international solidarity. Produced during the Cultural Revolution, the poster reflects the period’s emphasis on ideological role models whose lives embodied dedication to the people.
The image presents Bethune standing resolutely in a mountainous landscape, wearing the uniform associated with the Chinese revolutionary forces. Behind him appear soldiers, a medical horse bearing supplies marked with a red cross, and the distant presence of revolutionary troops carrying red flags. The composition portrays him not only as a physician but also as a committed participant in the revolutionary struggle.
The text above the image quotes Mao Zedong, referencing his famous essay written in 1939 praising Bethune. The message emphasizes Bethune’s spirit of selflessness and devotion to others, stating that every member of the Communist Party should learn from his example.
Bethune became widely admired in China for his work providing medical care to soldiers of the Chinese Communist Party during the Second Sino-Japanese War. He introduced modern surgical techniques and mobile blood transfusion units in battlefield conditions, working tirelessly under extremely difficult circumstances.
After his death in 1939, Bethune was memorialized in Mao Zedong’s influential essay praising his humanitarian dedication and revolutionary spirit. During the Cultural Revolution, such stories were widely promoted to encourage citizens and Party members to emulate ideals of discipline, sacrifice, and service to the collective.
Posters like this were produced in large numbers and displayed in workplaces, schools, and public spaces throughout China. They functioned both as visual propaganda and as educational tools, reinforcing ideological values and highlighting exemplary individuals whose lives symbolized revolutionary commitment.
Today, Cultural Revolution posters honoring figures like Bethune remain significant historical artifacts, illustrating how political ideals, propaganda imagery, and personal narratives were combined to communicate the moral and ideological lessons promoted during this transformative period of modern Chinese history.
Original Poster
Communism - Propaganda - China
Comrade Bethune's selfless spirit and devotion to the people were manifested by a keen sense of responsibility in his work and an overflowing enthusiasm for his comrades and the people
Good condition, creases, small tears
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